The Platform Industry 4.0 Austria wants to make Generation Z aware of promising career opportunities in a target group-oriented manner: To this end, a campaign was designed in cooperation with the University of Applied Sciences St. Pölten, which brings professions and apprenticeships in the technical field closer in a fun and playful way. Starting in December 2022, “Mission: Future Job” will launch with a campaign website as well as on TikTok and YouTube and is intended to help in the search for the right job of the future.
The campaign started on December 1, 2022 and can be seen on TikTok and YouTube, in addition, all videos as well as contacts and links of some members of the Industrie 4.0 platform around the topics of training, apprenticeships, internships, career entry, vacancies and much more will also be permanently available on www.missionfuturejob.at. In addition, LinkedIn postings will also draw the attention of other target groups such as parents or educators to the campaign.
Links to the campaign assets
TikTok channel: https://firstname.lastname@example.org
YouTube channel: https://www.youtube.com/@missionfuturejob8084
Photos (Copyrights: Michael Eisner)